Serving the Business

Financial Services Firms Are Making IT Governance Progress
Business Lines And IT Are Collaborating More Frequently
by Mary Pilecki, February 2, 2007
Over the past year financial service (FS) firms have made progress in breaking down the silos within the IT group by moving to centralized organizations. Noteworthy progress has also been made in the IT groups' collaboration with the lines of business . . .
For Technology Product Management & Marketing Professionals
Vendors Should Push SMBs To Financially Justify Their IT Investments
by Michael Speyer, January 12, 2007
Financially justifying IT projects has long been a way of life for enterprise IT shops. But small and medium-size businesses (SMBs), especially the latter (100 to 999 employees), use this tool as well. Relative to those that do not, SMBs that value providing . . .
In SMBs, The Priorities Of IT And Non-IT Decision-Makers Are Not Aligned
Differences In Priorities And Perceptions Abound
by Michael Speyer, June 8, 2006
IT and non-IT executives in the small and medium-size business (SMB) market have different opinions on what's important for IT to do, and how well IT supports business goals. IT executives stress the importance of technology-related initiatives over business-related . . .
Taking The Pulse Of IT Marketing
by Laurie M. Orlov, April 27, 2006
IT leaders are aware of the need to market IT, but they have not dedicated a role or structured a process for marketing. Therefore, they are missing opportunities to communicate IT's value and are contributing to uneven perception of IT across the business. . . .
The Three Archetypes Of IT
Targeting IT's Role To Match What Business Wants
by Laurie M. Orlov, March 22, 2006
From the outside looking in, all IT organizations appear to have the same reason for being. But CIOs must understand that there is no one type of IT organization right for all enterprises and all industries. Instead, there are three clear archetypes for . . .
Make IT Matter For Business Innovation
How To Boost The IT Organization's Contribution To The Enterprise
by Laurie M. Orlov, November 3, 2005
Business execs don't believe that the IT organization contributes business innovations to their firm. Not surprising given that IT allocates less than 25% of its budget toward "new" work — activities not classified as maintenance and ongoing operations. . . .
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